Title: Tomorrow and Today | Client: Stollery Children’s Hospital Foundation
The identity system for the Stollery Children’s Hospital Foundation’s ‘Tomorrow & Today’ Campaign visualizes the journey of Stollery’s past, present, and future. A campaign centred around advocating for a standalone children’s hospital in Northern Alberta, the identity system draws out the picture of Stollery’s current challenges and envisions what a better tomorrow could look like. The journey may be full of ups and downs, twists and turns, but the outcome is for every child in Alberta to have a better tomorrow, starting with the things we build today. A gradient connected line became the visual language for the identity system being used for the campaign logo, illustrations, and visual messaging. The line is infinite and can be extended to contain and describe Stollery’s history and vision for the future.
RGD Canada Social Good Design Award, 2022