Title: Critical Care Anywhere | Client: STARS Air Ambulance
Every day, STARS Air Ambulance takes care of some of the most critical patients in Western Canada. They are known for their distinctive red helicopters and blue flight suits, but those only makes up a portion of the STARS operation. Dispatch and logistics, medical training, and technological advancements are all core to the organization’s mission. When it came to their new brand video, the STARS team wanted to represented the breadth of work and not just glamorous helicopter shots. We set out to tell the story of STARS, with a focus on seamless transitions and connectivity between team members; as they work towards their mission of providing critical care, anywhere.